The Growing Appeal of UCaaS
If you look at the way modern businesses of all sizes are evolving, you will realize businesses are facing an unprecedented need for making decisions regarding their enterprise communications and the required solutions. Enterprise communication decisions not only impact companies overall immediate success but put forth their intentions for the highly connected, smart business models … Continued
Keeping Customers with Retention Marketing
Most companies make substantial investments in customer acquisition strategies. However, your resources may be misplaced if your focus is on attracting new customers rather than keeping your existing ones. While both are important, putting more effort into keeping your current customers is more cost-effective and yields a higher return on investment. To cater to your … Continued
The 4 Vs of Big Data
Big data allows companies to extend their insights into their customer and services. However, it also requires knowledge of how to manage data to gain the most benefit from the numbers. To do this companies need to understand the 4 Vs of big data[DJ1] – volume, velocity, variety, and veracity – and develop tools and … Continued
Promote Stickiness Through Customer Training
Customer stickiness is important for any company and indicates that you are providing valuable products and services for your customers. However, customer stickiness can be difficult to attain and requires thoughtful investment to help customers gain the most value from your products. CloudOptik’s SmartProfile platform provides you with the insights you need to deliver customer … Continued
Using CloudOptik to Improve Marketing & Increase Sales
44% of companies emphasize customer acquisition over customer retention, and over 60% of marketers think their advertising efforts should be centered on attracting new customers. However, this focus on customer acquisition is often misplaced. It’s significantly more expensive to attract new customers than it is to retain current ones. CloudOptik’s SmartProfile platform will help you … Continued
Harnessing Data through CloudOptik
Data is critical for targeting new customers and better serving current ones. However, it costs five times more to attract a new customer than to retain one you already have, and there is only a 5-20% probability of making a sale to a new customer whereas that probability is 60-70% for a current customer. Despite … Continued
Driving Revenue with Data
In order to increase your revenue, you need to closely understand your customers. While in the past general demographic data was enough to target customers, it no longer provides enough insight to stay competitive. Customer acquisition and retention have always been important, but the rise of big data has made it even more so. With … Continued
Getting Sales Partners on Board with Big Data
Identifying gaps in your organizational data and determining what new data you need to collect in order to increase revenue and improve your outcomes is an important component of your company’s data strategy. However, an element of an effective data strategy that is easily overlooked is engaging sales partners in using big data. Given their … Continued
Telling Your Company’s Story Through Data
Big data is becoming increasingly important for informing business decisions and guiding customer experience – it’s also increasingly complex. Graphs and charts are crucial for simplifying this complex data and making sense of the valuable information that can often be hidden within large data sets. This process of visualizing big data helps you connect with … Continued
Telling Your Company’s Story Through Data
Big data is becoming increasingly important for informing business decisions and guiding customer experience – it’s also increasingly complex. Graphs and charts are crucial for simplifying this complex data and making sense of the valuable information that can often be hidden within large data sets. This process of visualizing big data helps you connect with … Continued
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