Be Proactive by Developing a Strategy
As leveraging big data becomes increasingly important, you don’t want your company to be left behind. As with many business practices, being proactive is key. You need to actively look for unidentified trends in the data and strategically apply those insights to your customer experience and marketing strategies. In order to do this effectively, you … Continued
Protecting Customer Privacy
Big data – it’s critical for knowing and targeting your customers and improving their overall experience with your company. But big data comes with responsibilities. Nothing will break down the relationship you’ve built with your customers faster than a mismanagement or breach of the same data that you used to provide them with a personalized … Continued
Using Analytics to Improve Customer Experience
Predictive analytics play a critical role in helping companies strategically identify and target customers. But how do you continue to reach customers once you’ve already attracted them to your company? How do you keep them coming back? Customers want personalized, responsive service, and leveraging big data can play an important role in improving their experiences … Continued
Big Data: Developing an ABM Strategy
In one of our recent blog post, we discussed how predictive analytics can help you develop a model for identifying current and potential customers who are most likely to buy your product. However, for that information to be useful, you need to take the data insights and develop a cohesive strategy to reach those customers. … Continued
The NEW Insights Platform for Service Providers and Channel Partners
Service providers. Data. Customer experience. These are some of the things we’re most passionate about – and passionate about improving. After 12 years of owning and operating a successful service provider, we noticed some key gaps in the industry when it comes to using data and targeting customers—and we set out to address them. Over … Continued
Big Data: Using Predictive Analytics to Know Your Customers
You may have heard Theodore Roosevelt’s quote, “the more you know about the past, the better you are prepared for the future.” While Roosevelt certainly couldn’t have envisioned today’s technological landscape, his adage holds true when considering big data and predictive analytics: The very premise of predictive analytics centers on learning from the past to … Continued
The Benefits of Big Data: Targeting Customers
It’s hard to escape big data. Every time you go online, use a smartphone, post to social media, or a wide array of other activities, you’re generating data. In fact, the amount of data created globally is expected to increase to 163 zettabytes by 2025 – a ten-fold increase from 2016. This surge in data … Continued
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